Hi shadetree, and welcome to the forum. I have the same parts for the HEI setup as you have, pics come later.
The letter markings for the HEI module connectors are for the Standard LX301 module.
Take the relay posts first:
30 - power enters from source (battery?).
85 is ground.
86 is the trigger that activates the relay, 12 volt input from a source that gives current when the ignition switch is in 'run' position, and cuts the power that activates the ignition relay when you turn the ignition key to 'off' position. A good choice is the wire feeding the old ballast resistor (a dark blue wire on my Aspen). NOTE: The ballast resistor also has a wire from the starter relay that bypass the ballast resistor to give full power to the old ECU when starting. If your engine starts and then dies immediately when you release the key, you have probably incorrectly used that wire as a trigger for the HEI ignition relay.
87 is power from the relay when it is activated by the trigger, it connects to the red wire from the the coil connector, as well as to the connector marked 'B' on the module.
The connector on the module next to 'B' is marked 'C' and is for the coil's green negative cable (the other green cable from the same coil connector can be used as the input to a rev counter). The colors referred to are for the wires in the Standard or Summit 'pig-tail' for the Ford-style coil; red for the 'plus' connector on the coil and green for the 'minus' connector. See pics in the HEI faq.
On the opposite side of the module are connectors marked 'W' and 'G', and they connect to the distributor wires. The narrow connector 'G' is for the brown/black wire from the dizzy if I don't remember wrong, the orange dizzy wire goes to the normal width connector 'W'. If the engine don't run good, try switching the dizzy wires.
The module must be grounded properly, I attach the ground wire for the relay to the designated ground screw mount for the module (the one nearest 'B' and 'C'), and from there a large wire to a good ground (actually to the bolt attaching the ground strap between engine and body in my car).
Here is an illustration without a relay that is copied off bronco.com, I cannot establish a connection to that site to confirm permission to use it, it is also viewed near the page bottom
here.

The relay is placed between the ignition switch and coil '+' and module 'B' wires.
To illustrate why a relay is needed, I measured the voltage (engine not running) at my battery to be 12.27 Volt, and the voltage at the ballast resistor connector to 11.96 Volt! The power needed to trigger the relay is very low.
Olaf