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Dcpd
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Author:  73ScampSS [ Tue Sep 12, 2006 12:34 am ]
Post subject:  Dcpd
I always thought the old Mopar logo was DCPD for Daimler Chrysler Parts Division ie: Mopar. Am I wrong?
Author:  Joshie225 [ Tue Sep 12, 2006 12:57 am ]
Post subject: 
Yes, you're wrong. Diamler is a very recent "addition". The Logo is for the four vehicle divisions of Chrysler Corp.

DeSoto
Chrysler
Plymouth
Dodge
Author:  SlantSixDan [ Tue Sep 12, 2006 6:49 am ]
Post subject: 
Actually, if you're reading left to right, it's D-P-C-D:

Image

Dodge, Plymouth, Chrysler, DeSoto.

The vertical of the "P" is extended down to stand next to the vertical of the "D", so there is some opinion that the extended vertical is meant to be a stylised "I", for "Imperial". I believe this is revisionist, for the Imperial division didn't exist in the 1930s when this logotype was designed. But then, I don't own an Imperial, either! The DPCD logotype appeared on Chrysler Corp. parts for many years after DeSoto was gone, well into the '70s.

Mopar logo history here.
Author:  sandy in BC [ Wed Sep 13, 2006 10:08 am ]
Post subject: 
http://www.imperialclub.com/~imperialcl ... /index.htm
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